Understand the Rule
We translate the FTC Safeguards Rule into plain language and show dealers exactly which of the nine requirements apply to their store, and where the gaps are.
About SaferDealer
Every dealership deserves the compliance confidence of the largest retail groups.
Our mission is straightforward: help auto dealers understand, prepare for, and comply with the FTC Safeguards Rule while genuinely improving their cybersecurity. We are not a law firm and not a single IT vendor. We are a dealership-focused compliance guide and industry connector.
What we do
Compliance expertise, plus the right technical partner
Our people bring decades of experience across IT and cybersecurity. We specialize in helping dealerships identify compliance gaps, strengthen their data-protection programs, and document the safeguards the Federal Trade Commission requires.
For the dealerships that need hands-on technical help, we maintain partnerships with leading Managed Service Providers and Managed Security Service Providers across the country. Those partnerships let us match each dealer with the technology team that fits their size, systems, and compliance goals, rather than selling one product to everyone.
Every recommendation is guided by one goal: help dealerships stay compliant, reduce risk, and protect customer trust.
How we help
Three jobs, done in the right order
Document compliance
We build the written program the FTC expects to see: risk assessment, WISP, policies, training records, and the annual report, all dated and stored so you can produce them on demand.
Connect to the right partner
For hands-on technical security, we match each dealership with a vetted Managed Security Service Provider sized to its systems, so the monitoring and controls are run by specialists.
Where we work
Based in Lynchburg, serving dealerships nationwide
Want to understand where your dealership stands?
Start with a free gap assessment. We will show you which requirements you meet, which need work, and whether you need a technical partner to close the gap.